Customer vs. Client in Alberta Real Estate: What’s the Difference?
When navigating Alberta’s real estate market, understanding the distinction between being a customer and a client is essential. These terms define the nature of your relationship with your real estate professional and the level of service you receive. Here’s a breakdown of the key differences:
Customer: Limited Assistance, No Advocacy
As a customer, your real estate professional provides basic services but does not represent your interests. Their role is transactional, meaning they assist with administrative tasks such as:
- Showing properties.
- Sharing general market information.
- Preparing standard forms.
They are obligated to act honestly and with integrity but owe no fiduciary duty (like confidentiality or loyalty) to you. For instance, if you’re buying a home and are a customer, the professional may show you listings but won’t negotiate on your behalf.
Client: Full Representation and Advocacy
As a client, you receive a higher level of service and legal protection. Your real estate professional owes you fiduciary duties, including:
- Loyalty: Putting your interests above all others, including their own.
- Confidentiality: Keeping your personal information private.
- Full disclosure: Informing you of all material facts affecting your transaction.
- Obedience: Following your lawful instructions, as long as they are within the bounds of the law.
- Reasonable care and skill: Exercising competence and diligence in performing their duties.
- Full accounting: Providing transparency in financial matters, including the handling of deposits and funds related to the transaction.
Whether you’re buying or selling, being a client ensures your professional advocates for you in negotiations, provides tailored advice, and represents your best interests throughout the process.
Making the Choice
In Alberta, real estate professionals are required to clearly explain these roles to you at the beginning of their relationship. You’ll also sign a written agreement if you choose to become a client, ensuring transparency and mutual understanding.
Ultimately, the choice between being a customer or client depends on the level of service you need. If you want someone in your corner advocating for your goals and best interests, becoming a client is the better choice.Pro Tip: Always discuss your options with your real estate professional to ensure your expectations align with the relationship type you choose.
Thinking of buying and want to chat more about the paperwork involved? Have more questions? CONTACT US
Contact Tanya and Kelly with Urban Haven Real Estate Group at CIR Realty
587-415-1705 or urbanhavengroup@gmail.com